BASF partners with non-profit to promote disaster-safe construction
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FLORHAM PARK, NJ, January 15, 2010 -- BASF, the world's leading chemical company, today announced that it has become an official partner of the Federal Alliance for Safe Homes Inc. - FLASH®, one of the most respected disaster preparedness organizations in the nation. BASF joins more than 75 partners from government, business, academia and not-for-profit organizations, including the Federal Emergency Management Association, National Oceanic and Atmospheric Administration, and the International Code Council, to advance the organization's mission to protect lives, property, and economic well-being by strengthening homes and safeguarding families from natural and man-made disasters.
"BASF has a deep commitment to sustainable construction," said Mike Sievers, Marketing Manager, BASF Polyurethane Foam Enterprises LLC. "Disaster resistance is an acid test for all of our building envelope-related products. We are proud to be a part of this nationwide program to promote sound residential construction techniques with the goals of protecting families from the heartbreak of losing their homes or even worse, loved ones to a disaster."
FLASH, which was founded in Florida in 1998 as the Florida Alliance for Safe Homes, works with the media, government officials, building professionals, and homeowners to promote best practices in preparing for all forms of disaster, including floods, hurricanes, wildfires, earthquakes, tornadoes, extreme temperatures and terrorism. Through its educational program, Blueprint for Safety®, the organization provides comprehensive training to building professionals in disaster-resistant techniques, technologies and products. FLASH also provides the public with educational materials and practical assistance in preparing for a disaster or dealing with its aftermath.
"BASF is an international leader in durable construction methods," said FLASH President CEO Leslie Chapman-Henderson. "That makes the company a valuable asset in our efforts to promote best practices for disaster safety in the residential building industry." More information about FLASH is available at www.flash.org.
BASF- The Chemical Company
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
FLASH® is a registered trademark the Federal Alliance for Safe Homes Inc.
Blueprint for Safety® is a registered trademark the Federal Alliance for Safe Homes Inc.